One of the country’s largest Food making company by the name Olam is known in Ghana for its mass production of snacks. Olam is a multinational company with various connections in African markets. This company is therefore, responsible for feeding Ghana’s large appetite for snacks. Here in Ghana, they source cocoa and cashews from many local producers making the snacks like biscuits that Ghanaians love to eat.
A sneak Pic Inside Ghana’s Largest Food Maker
Sugar, spice, and everything nice seeing this factory is a dream come true for those with a sweet tooth. The aroma in the surrounding is tempting. Olam is a large factory that caters to a large part of East Africa from Ghana. The factory uses a natural manufacturing herb as a gateway to the rest of Africa. Recently the factory processes tomato manufacturing, biscuits manufacturing, and floor. The factory makes wheat flour as well in Ghana. To make a Buch, bags of oats and grain are tossed into a huge grinder. In addition, they will form the base of a large mixer used for biscuits and crackers. Olam seems to have found a formula for baking and for supplying their supply chain. The company found a segment they could get into and try bringing the health platform as well. However, many ask, could biscuits be healthy?
“Biscuits can be healthy when you add a few ingredients to make it healthy as it remains what we call indolence,” says Amit Agrawal, Olam Country Head Ghana.
The total energy Olam. Ghana uses 50% is from a renewable source; most of it is from the government. 39% is from Hydroelectricity and the solar plan that is also giving them 11%. Therefore, Olam generates most of the electricity on its own to cater for the operation of these heavy machines that consume a lot of power.
A Company that Strives to Ensure a Rich Taste in Every Meal
Cocoa, cashews, and other soft commodities are the mainstay of the Olam business in Ghana. However, these are rare materials that are subjected to up and downswings in the international market. Olam indirectly works with 160,000 local farmers. The Olam business was glad for Ghana and Ivory coast cooperation to make a premium dollar. The premium dollar provides price stability also provides some extra support to the farmers.
A few years ago, the company acquired a tomato processing factory, and the numbers needed to make sense in this facility they can. Manufacturing tomato is a big business in the country where local recipes are largely tomato-based. Ghana is really interesting in tomato consumption; it has the highest per capita on tomato consumption across Africa. Ghanaians put tomato in their rice, stew, and pretty much many of their dishes as much as previously there were not many tomatoes available in the country. Olam further tailored their products to fit the budget of every segment in the market. The company understands the habits of Ghanaian consumers, which has been helpful n running a business, especially during times of difficult economic phases.
Ghana’s Gradual Change in Economic Backbone
Relative to other West African nations, Ghana is a fairly diverse mid-ranged economy. This is why most food manufacturing businesses have been able to grow in this country. Olam has also been able to use Ghana as a springboard into the small markets of the neighboring states.
Agriculture is the bedrock of the economy. However, over time, people are choosing a lifestyle away from farming, and their food taste is changing too. This change raises the profile of food manufacturers and those in the hospitality and service industries. As well people earn better wages, and they are choosing to buy food that is rich in nutrients, and they like sweet things too.