It seems fair to say that we live in a time of abundance despite the fluctuation in the economy. Whatever your heart desires are readily available at your disposal. Purchasing such products depend on the story that makes them pop.
Variety can, at times, become overwhelming in as much as it is a spice of life. With all that to choose from, it is easy to get confused. What will you go for and why? Placing yourself in a customer position and asking yourself such a question is very vital. So, as an entrepreneur, you have to ask yourself how you distinguish yourself when customers are faced with your product. It can be on the internet or store shelves. The answer will always come down to a story.
Think about the decision process while buying that washing machine. What did you base your decisions on while making the purchase? Is it because it was cheap—maybe–maybe not? Did you buy it because of low power consumption?
Most of the time, people’s purchasing decisions are influenced by the story behind the product and the emotional connection. This is the importance of knowing your niche and perfecting your brand story. In your story, you should include quality and values that make sense.
This article will give your three storytelling techniques that will get your product selling:
Match your story to your style.
Determine your corporate tone and match your story to it for authenticity. Look at how the big companies have branded themselves. Its easy, clean. An excellent example of going for is Apple. Make sure that story of your product follows the style of your culture.
Make it easy to share.
A story worth telling is a tale worth sharing. That’s the essence of a good tale. With all the platforms to share your tale, you only need to figure out how to make your story easy for organic words to spread.
Make an emotional connection.
Emotions are excellent when used correctly. You should convey a genuine emotional connection with your clients about their needs and what you provide for them. Tell any story in your company to your potential clients and build an emotional connection. Remember, people buy a product for a reason behind the making of the product.
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