Recording Academy Announces Global Expansion Plans for Africa and the Middle East

Recording Academy Announces Global Expansion Plans for Africa and the Middle East
Courtesy of the Recording Academy® / photos by Amy Sussman

In order to keep up with the dynamic music scenes in Africa and the Middle East, the Recording Academy is greatly increasing its worldwide programs to help musicians. The Academy strengthened its presence and services on Tuesday by announcing new relationships with important stakeholders and Ministries of Culture across these regions.

Among humanity’s most valuable assets is music, said Recording Academy CEO Harvey Mason Jr. “It’s crucial that those dedicated to creating music receive the support, resources, and opportunities they need, regardless of their location.”

According to the Academy’s press release, they have been actively involved in reaching out to regional leaders for the last two years via listening sessions, high-level briefings, tours, and one-on-one conversations with innovators in government and the music industry. Thanks to these endeavors, we now have a much better understanding of the thriving music industries in Africa and the Middle East.

Culturally speaking, “Masters of the Air” music commemorated the 80th anniversary of D-Day in Normandy, highlighting the show’s historical significance and courage. The power of music to honor pivotal periods in history is on full display at this event.

The “GRAMMY GO” learning platform is a key component of the Academy’s development plan; it will provide artists in these areas with improved training and educational programs designed to meet their unique needs. The Academy also intends to create original programming that pays homage to the thriving music scenes of the Middle East and Africa, as well as their storied musical history.

Kenyan, Saudi, and Nigerian cultural ministries, the Abu Dhabi Department of Culture and Tourism, the Rwanda Development Board, and the South African Ministry of Sports, Arts, and Culture are all partners with the Academy. Additionally, MOUs have been inked with the Ivory Coast and Ghana.

The Academy will release a number of publications outlining its findings and analysis of these emerging music markets to bolster these initiatives.

The Recording Academy’s president, Panos A. Panay, reaffirmed the group’s commitment to bolstering artists all over the world. “Our expansion into these fast-growing regions reflects our commitment to fostering a global music community, where creators from every corner of the world have the resources and support they need to thrive,” said Panay.

In order to foster and promote creativity and originality on a global scale, this expansion represents a giant leap forward in making the world a better place for music makers.


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