Let’s face reality. The economic and health shock caused by Coronavirus spread raises the critical need to support the most affected. Sure, many ended up jobless after the government initiated the lock-down measures to battle the virus. However, companies are coming together to support the fallen economy awaiting for the re-opening. Mastercard now allies with East African tech with and aim of driving insertion.
For instance, here comes a silver opportunity as MasterCard partners with East African technology to make financial support. The firm is ready to expand its worldwide will to help. It promises to drive about one billion people and fifty million small industries into the digital market by 2025. The joint venture also aims at providing 25 million women investors with ideas to grow their businesses.
The alarm of health and economic outcomes
MasterCard, together with its allies, comes to rescue due to fear of the pandemic impact on health and economy. The company now extends its commitments pushing boundaries to success. Sure, their objective is to build more efforts for those facing severe economic challenges. Moreover, the firm aims at individuals all over the African continent, including Sub-Saharan Africa.
Sure, this is a silver chance for Sub-Saharan Africa. Besides, financial inclusion helps to open up people minds. The Company primary objective is to support the government to survive long-term and sustainable economic upturn. Moreover, Digital trading is safer and more efficient as it gives many people the access to the market. Indeed, it is crucial to offer support to the most affected parts of the continent. After all, people must find solutions to endure the current situation.
According to MasterCard Sub-Saharan president Raghav Prasad, the company focuses on continuing to link with governments and private sectors. The truth is these partnerships provide viable, safe solutions. Above all, it aids to social impact for the community to benefit.
Likewise, MasterCard’s financial inclusion lab intends to empower millions of Africans through relevant tech innovations. A good example is the MasterCard’s Farmer network. The connection offers ultimate market access, price transparency, and digitalized payment methods connecting Kenya, Tanzania, and Uganda farmers.
East Africa also gets support from Kasha, an e-commerce program optimized to care for women’s health. The platform gives a convenient and efficient service, whether online or offline. Besides, with the help of Kasha, you can make orders and enjoy timely deliveries. Remember, it all works for rural and urban areas.
Similarly, Mastercard launched Kupaa in Uganda, partnering with UNICEF Uganda and the nation’s education ministry. Furthermore, it helps the parents and guardians to pay school fees as well as other school expenses via the phones. Indeed, this is much easier, secure, and cost-saving.
Also, Mastercard spreads out its partnership with Unilever creating the ‘fill up your store’ motive. Sure, this is a digital platform, especially for small merchants in Kenya. It incorporates more than 18000 registered shop owners. Similarly, the program offers support through the Kenya Commercial Bank by supply retailers with goods and extending credit stock purchases.
Still, the government recommends citizens to avoid cash, and now it’s time to get familiar with digital trading. With the help of a digital transaction forum, you can pull out any deal while at home. Indeed, this is a silver chance for you. Enjoy business with digital apps, wallets, and platforms service as they address your financial vulnerabilities.