Coronavirus pandemic affects the luxurious lifestyles of social media influencers. COVID-19 is slowly crippling the global economy. Similarly, it is hindering the future of social media influencers with a habit of showcasing their luxurious lifestyles.
They are immensely tripping. The governments across the globe have imposed draconian measures hence no more luxurious trips and shopping for celebrities. Since regardless of status, the government expects everyone to abide by the measures. Failure to which one faces execution.
“The premise that influencer marketing is largely based on aspiration is now fundamentally flawed. No one can aspire to a perfect life anymore. There are no more yoga or spin classes after the school run. No more matcha lattes. Botox appointments are on how, and whole families are living in close, often messy, quarters. We are binge-eating chips, not quinoa,” stated Sarah Baumann, managing director of a marketing agency.
How do the celebrities afford luxurious lifestyles?
According to a report that cybersecurity company Cheq released before the pandemic, social media influencers happen to earn handsome amounts. For instance, a mini influencer with about 10000 enthusiasts earns about $250 per post. While a macro influencer with up to one million followers earns $250000 per post.
Why so? The easiest way to market brands is through influencers. Because marketing is based on aspiration, companies need influencers to endorse their products. However, due to the coronavirus outbreak, all people focus on is their safety. As such some influencers have lost the aspirational power.
Ricky Gervais compares the gap between medics and influencers.
The founder of “The Office” criticizes the likes of influencers who complain of spending their days in mansions with swimming pools. He says compared to health officials their lives are much easier. Medical officers are having it rough amid the pandemic. They spend long hours saving lives, dressed in protective clothing. Of which they risk their lives, families and many a time end up with sores from wearing masks for long hours.
He says such instances of lamenting celebrities sickens him. They should instead just stay indoors and keep safe. They shouldn’t trade being in the limelight with stupidity.
Rahul Titus cites some influencers as essential amid the pandemic.
Titus stated celebrities in Finland were working together with medical officers and drivers to help control the spread of corona. Especially since influencers can outreach the public much easier. For instance, influencers are a great way to pass messages to younger generations.
Control the spread of coronavirus.
The World Health Organization is working with some investors to raise funds towards the COVID-19 Solidarity Response Fund. For instance, Knox Frost, from the digital avatar posted to his one million Instagram followers on how to donate funds to the WHO.
Similarly, Joe Wicks, a gym instructor is also posting daily workouts for school children to keep fit. David Walliams also released books that teachers can use to educate children from home through videos.
Bonnie Rakhit, director of The Styler Traveller urges her Instagram enthusiasts to join hands and participate in British Red Cross volunteer works. The former fashion editor is slowly becoming a jerk of all trades. More opportunities are coming her way she is getting opportunities in beauty, kitchen and furnishing industries.
Rakhit says it is a time of difficulty. Hence people should come together, spread messages of hope and help one another.
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