The Views Of Jeffrey Katzenberg On the Movie Industry.
He is a renowned film producer. He gives out his view and says he doesn’t believe movie production has a choice. In that, if they decide whether to release the movie on cinemas or showing them for the very first time on streaming platforms.
Jeffrey thinks the movie industry is more than ready to incorporate the new grand idea. This is that a successful movie playhouse dealing need not reach a prohibition stage of getting movies while at home.
Overview Of The Film Industry.
The emergence of coronavirus interrupted businesses inclusive of the film industries. Theatres across several countries are not open since people need to observe social distancing amid this crisis.
Studios that had already set their release project dates will have to adjust them just as Disney has done. For example, Mulan was to be out last month, but its release will be on July 24th. Black Widow, the most expected project, was to be out early next month, but its release date is to be on November 6th. Artemis Fowl’s first appearance is on Disney+ and was out in May.
The Future Of Movie Industry.
Katzenberg explained the state of the movie industry using a sports comparison. He said,
“To fill up a stadium with over 50000 people you do not have to blackout over 7.9 million people to have a successful business. I think sports found a way to embrace both a live experience. There is nothing like going to a live sporting function but also to have a very hearty experience for a wider audience.”
Jeffrey strongly believes that the industry will support viewing from home and also viewing out of the home. There is a space for them today, tomorrow and a decade from this moment.
What is Quibi?
Quibi is Jeffrey’s latest innovation. It is a mobile concentrated video streaming platform and its first appearance is to be a next week on Monday. Katzenberg is launching the latest innovation with Whitman, former Hp Chief Executive Officer.
Surprisingly, Meg Whitman is still the current Chief Executive Officer of Quibi. The charges will be 4.99 dollars per month experiencing the Ad effects and $7.99 for an experience without the Ads.
Since the coronavirus is still on the chase, Katzenberg gives an offer of free content for 3 months.
This is like HBO’s whereby it is offering TV shows and movie contents free for a month since yesterday. The main purpose of entertainment companies offering free services is to keep the people entertained despite the long lockdowns within countries.
A difficult debate came up concerning the delay of releasing the latest innovation. The company was not in agreement with the heated debate. Katzenberg says that its release is important, especially in this time. To get people distracted from the pandemic and getting entertained is the main motive of the release.
Besides, he believes that the timing is the most perfect since it may turn into a golden opportunity for the company.
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