Business TECHNOLOGY

Jhaki Digital Logistics Platform Launches in Nigeria

Jhaki is a digital platform that assists shippers such as importers and manufacturers to easily transport their goods within Nigeria. The platform achieves this by connecting the shippers with truck-owners and other carriers.

The Jhaki digital platform features advanced booking, automated receipts, real-time tracking, proof of delivery, and a fair pricing structure just like the advanced technologies for taxi-hailing. The platform has taken Nigerian and Sub-Saharan African freight transportation a notch higher.

It was launched on June 2019 and has since been operational, serving many customers by connecting them to pre-qualified and verified carriers on the Jhaki.com platform.

Brainerd Odiete, the Director of Strategy and Growth Initiatives of CRS Intermodal Group and promoters of Jhaki.com mentioned that the platform’s aim is to empower carriers. According to him, intelligently moving freight will create remarkable economic opportunities in the logistics sector while also allowing shippers to book quality, pocket-friendly and reliable loads. Mr. Odiete also explained that changing customer behavior greatly affects logistics. Jhaki aims at using the most recent and reliable technologies to create a customer-centric logistics business.

“Customer expectations are increasing greatly. Both individuals and businesses expect to get goods faster, more flexible, and – in the case of consumers – at low or no delivery cost. Manufacturing is becoming more and more customized, which is good for customers but hard work for the logistics industry. Add it all up and the sector is under acute and growing pressure to deliver a better service at an even lower cost. It can only hope to do this by making maximum and intelligent use of technology, from data analytics to automation, to the ‘Physical Internet’. This promises lower costs, improved efficiency, and the opportunity to make genuine breakthroughs in the way the industry works. But ‘digital fitness’ is a challenge for the sector which is currently lagging many of its customers in this respect. This is where Jhaki seeks to play and dominate – Smart Logistics.”

“We believe that Jhaki.com exists to serve the logistics needs of both one-off and frequent importers, exporters, and manufacturers who seek a reliable, efficient and seamless movement of goods within the country either through the use of container trucks on road, wagons on rail tracks, and barges on inner waterways. We provide and maintain the platform where both shippers can meet verified and trusted carriers at affordable rates. Our value proposition lies in our focus on our customers, our deep understanding of their changing needs and preferences and our connection to our target customer base. At Jhaki, we have one goal and that is to make the movement of goods a better experience through the intelligent use of technology, data analytics, and ‘Physical Internet’.”

Mr. Yemi Kushimo, the Marketing and Business Lead for Jhaki.com why Jhaki is unique.

“One thing that sets Jhaki apart from other logistics companies is that Jhaki offers its customers the option of moving goods through road, rail, and inland water. When logistics practitioners have the advantage of choosing the best mode of transport for their operations, efficiency and profitability will be enhanced. The cost of transport will also reduce thereby improving the quality of service to our customers and the gridlock being currently experienced in some ports will be non-extent.”

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