According to MarketsandMarkets, a US sector research and growth advice business, the market for remote workplace services will expand from $20.1 billion in 2022 to $58.5 billion in 2027. Remoteli CEO and founder Samuel Brooksworth are ready to capitalize.
The clever London-born Ghanaian businessman appeared on BBC One’s The Apprentice in 2016.
The program allowed him to market his ideas and sharpen his sales talents from an early age. He began young.
He and his twin brother Andrew revived the African & Caribbean Society at university, raising it from 15 to 600 members. They then started JC Range, a Christian-themed t-shirt company sold at youth festivals and big UK gatherings.
Their t-shirts sold well, and they discovered they were salespeople. After graduating, Brooksworth worked for Enterprise-Rent-A-automobile, a UK automobile rental company, where he tested his talents again.
Enterprise has an Elite Club where top salespeople are recognized for their hard work. I routinely ranked in the top five of 500 regional employees in my first eight months at the company. Most individuals only make the Elite Club once or twice every two years, and some salespeople have never made it. When I did that, it elevated my name at the top of the company and attracted area managers and regional people, says Brooksworth.
Soon later, his wife, a big Apprentice fan, encouraged him to apply. And a week later, he got the call. Brooksworth didn’t win to come on the program. It was to promote his newest business concept on the site.
“I felt exposed and connected with new people after the show. My business proposal on the program was comparable to what I do today. Years after rejecting the business proposal on the program, it became one of the most successful candidates. Brooksworth believes it’s great that something they didn’t see has grown so huge. The hard effort went into it.
In The Guardian in 2019, he said, “My parents taught me that I needed to work ten times harder than my white friends to be seen as equal. As a youngster, this wasn’t very clear. It seemed like schooling was black and white. Some of my responses were accurate; some were erroneous. Why should I study harder for the same grades?
The Covid-19 epidemic was his major economic opportunity.
I spoke to top executives, corporate leaders, and C-Suite personnel about pandemic problems, and many were suffering. Brooksworth alleges they paid high costs for idle offices.
He founded Remoteli after a vacation to Ghana with his wife.
“So many young unemployed people were smart and alert. The grownups told me the kids are lazy and don’t want to study. Instead, there were not enough chances, and if you gave them the skills, they would thrive.”
Brooksworth hired these talented Ghanaians to work remotely for international companies. Remoteli’ss tech-led on-demand employment firm provides virtual assistants, web developers, and social media managers to corporations and people globally. The firm has developed swiftly by bootstrapping and word-of-mouth referrals without raising money.
“We are helping combat the rising graduate unemployment rates in Africa by providing opportunities for unemployed youth,” adds Brooksworth.
The company has expanded from two to over 100 people across Kenya, Uganda, Tanzania, and Nigeria business centers.
The pandemic has transformed how businesses function forever. Brooksworth is using this to profit and enable Ghanaians to gain high-paying positions with global firms from home in Africa.
