Most manufacturers of various products understand that advertisement is very core when it comes to marketing their merchandise. They take the opportunity to sell their product and explain why their product is better than the rival one if present. South African manufacturers have mastered false advertising and are fully integrating it to promote their products. But it seems to be getting out of hand as. Lately, most of the products are not what consumers thought to be. What the advertisements are promising is not actually what is being delivered.
False advertising
For instance, it is one thing to get your hopes up about a supplement that will help you lose weight and then find that it delivers the opposite. The billboards have all these muscular young men and women, showing you the stated product results. What the adverts don’t show is that it’s all but manipulation to gain profits. A recent scenario of this is the advert for a testosterone boosting product.
This product was said to contain D-aspartic acid. An amino acid that was allegedly supposed to increase the testosterone levels and build up muscles for sporting activities. After considerable research on the drug, with tests to ascertain the claimed results, of course. It was ruled out that the testosterone levels increased for a length of 12 days upon consuming the drug. Afterward, there was a decrease in testosterone three days later. What the producers failed to mention to people was that the drugs were tested in an infertility clinic to help solve infertility problems in men.
Regulating advertising
The advertising regulatory boards of South Africa disapproved of fabricated information for the sake of advertising. Making scientific claims to approve a product, yet it is not true, is considered an offense. Despite these regulations being put in place, advertisers are still giving a deaf ear. Consequently, various attempts by the authority have been made to protect the South African citizens. Among these are adverts on supplements that claimed to improve students’ academic performance and another supplement of reducing fats. Both were found misleading to people.
Protecting consumers
People ought to be more careful before purchasing products, especially those related to one’s health. A product might be harmful to you despite claims that it has gone scientific trials. Scientific and clinical trials are costly for what it’s worth and take up some time before undergoing human trials to prove if they really work.
Moreover, as a consumer, you have the right to ask for proof of eligibility for what you are about to acquire. Scientific articles are not enough. Be persistent in the products being used. After all, this is information that should be open to scrutiny. Again, one can reach out to the Advertising Regulatory Board about advertisements that portray misguiding information.
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