This year’s telecom report done by Brand Finance has ranked MTN Group “the top telecom brand in Africa”. Brand Finance is a consultancy firm in Africa, this consultancy firm reports brand valuation by using detailed research and study. The report stated that the South African telecoms company MTN displayed a strong overall performance in service delivery for the year. Despite having regulatory challenges in some markets and challenging economic conditions MTN has proven to deliver efficiently.
Recognition by MTN
MTN has also proven to deliver high-quality service across all its markets and focusing on customers’ satisfaction. “During these times of fighting a global pandemic, the MTN Group appreciates the Brand Finance recognition. And also, our growth to become the top telecom brand in Africa,” says MTN President and Group CEO, Rob Shuter.
“MTN Group has built a robust, strong, and resilient organization. And this organization can grow and be firm during pestilent times. As a Group, we have taken necessary steps to grow in negative moments with our MTN spirit of togetherness, and also a can-do attitude,” concluded Shuter. The report also showed a negative global impact the coronavirus has had on the brand value and other world’s biggest telecom companies.
Strategies for developing revenues
MTN Group’s strategy is to develop revenues through digital and data. In the report developing revenues through data and digital was also discussed. While it also reported the telecom’s ability to develop its subscriber base too. The report also upgraded MTN’s brand strength rating from AAA- to AAA. Due to its strong leadership development in the telecommunication services within Africa. And other areas in which it operates, as well as an increase in network investments.
“MTN Group is to be praised for its effort in maintaining its Africa standard as well as abroad. MTN is widely known throughout Africa. Also, by its customers as an efficient brand that provides high-quality service. And this is because its brand image is deeply found in strategic location not just marketing campaigns ads,” says Brand Finance CEO, David Haigh.
