As a leading kids television network, Cartoon Network prides themselves on producing content that has positive representation. From shows to Foster’s Home for Imaginary Friends to Dexter’s Laboratory, they have a powerhouse of content that makes children happy and inspired. Unfortunately, even with their multitude of shows and characters, they lack in content that resonates with an African audience.
To counteract this, Cartoon Network is happy to announce that it is launching a new initiative called Cartoon Network Africa Creative Lab. It is designed to create innovative content that has local relevance throughout the continent and their brand.
With the help of African creatives (i.e. writers, graphic artists, animators…) they will be able to put together the sort of entertainment that African children will be interested in.
“We are honored to be supporting local African animation talent through the Cartoon Network Africa Creative Lab. We look forward to seeing the entries and hope to see the winners flourish in their career as content creators, following the footsteps of some of Cartoon Network’s greatest talents,” says Ariane Suveg, head of Programming and Acquisition Turner Kids Africa.
Entries for the Cartoon Network Africa Creative Lab will be open June 7th and go through the 31st of this month. All contestants must be 18 and over or any African-based company.
These creative minds will have the opportunity present a one to three-minute innovative short project; it must be of the comedic genre and include the network’s core values: funny, random, irreverent, smart and contemporary humor.
Whoever presents the best interpretation of these values will be shortlisted. Ten projects will then be shortlisted in September, and once the projects are selected, the local creatives will pitch their works to Cartoon Network Africa’s content programming team.
The content programming team are then going to select a winner, second place and third place finalists. At the end of the year, the finalists will be announced at DISCOP in Johannesburg.
“As sponsors of the DISCOP 2016 Animation Pitching Programme, we were exposed to some really inspiring local animation projects,” says Suveg “We were so impressed by Cape Town-based Punch Monkey Studio’s amazing creative energy in the winning entry, Cloud Life, that the project has been traveling through the Turner group and is now in a development process with the Turner Asia Pacific production team! This just reinforces our need to invest in local content and our commitment to further mentoring talent in the African animation industry.”
With the awesome opportunity to have their content produced as a pilot, the winner and runner ups will all be honored with having their show premiere on Cartoon Network Africa and all digital platforms in 2019.
If having a chance like this interests you, click here to read more about their editorial guidelines.
Featured Image via Wikimedia Commons.